Analysis of Customer Activity Index: A Case Study of Alcoholic Beverages Transaction Data

碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === In the past, there was no research on CAI (Customer Activity Index) of alcoholic beverages. Because of the tendency of alcoholism, actually alcoholic beverage is a very great target of CAI research. Using transaction data of two years in database of supermarket...

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Bibliographic Details
Main Authors: Ming-Yen Lee, 李銘彥
Other Authors: Li-Chung Jen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/fb7r54