New Product Demand Forecasting Based on Bass Diffusion Model – In case of a Chain Supermarket in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === The tastes and preferences of the current customer are changing rapidly, one of the biggest problems for retail channels is to do a sales forecast in this dynamic market. Sales forecasting can play a major role in driving company''s stock pric...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wdhnx9 |