The Impact on Marketing Campaigns Caused by Different Purchase Motives - The Case of Airwaves
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === The purchasing of gum had always been mainly impulsive. Consumers seldom put gum on their shopping list, this is also one of the major reasons that you would see gum at almost every check-out counter no matter which channel, store you choose to shop in. The pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u27dnw |