Psychological mechanism of reference pricing: Consumer transaction utility, search and purchase intention.
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 107 === With the popularity of smart phones, mobile commerce has risen rapidly in recent years. According to the latest statistics of the Ministry of Economic Affairs, the turnover of non-store retail business reached 238.7 billion NTD in 2017, a record high. Acco...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23b5kn |