Exploring the impact of web VR technology on online and offline purchase intentions: perspectives of affective and cognitive factors
碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 107 === Virtual reality (VR) shopping have become popular in recent years. Many companies are considering using the technology in online/offline stores to attract more customers. VR related technology can be used to enhance customers’ shopping experience and purchase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/228tbw |