The Effect of Experiential Marketing and Brand Attitude on Purchase Intention Based on SOR Theory-The Example of IKEA
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === Consumers not only pay attention to the goods themselves but also stress on the pleasure and feeling brought by the consumption process compared with the past, which makes experiential marketing gradually valued. The experience is not only unforgettable, but...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2fppgr |