The Influence of Limited Strategy, Brand Preference and Resale Intention on Purchase Intention
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === Nowadays, limited strategy is applied in our daily life. It can be used both general brands and luxury brands. The research framework which focused the role of scarcity was based on S-E-D model previously, but S-E-D model can’t fully interpret the relationshi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86wb6a |