The Impact of 3C Supply Chain’s Channel Power and Channel Climate on Cooperation Performance - The Mediate Effect of Partnership.

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === With the high competition in the market, partnership has become the key to marketing success. Enterprises are supposed to build valuable partnerships to have sustainable competitive advantages. Consequently, the way for suppliers to apply partnerships to esta...

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Bibliographic Details
Main Authors: YI-HUA CHUNG, 鍾翊華
Other Authors: 張詠盛
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/93zy72