Consumers’ Switching Behavior Between Cash and Mobile Payment
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === Due to the rise of smart phones and tablets, "Mobile Payment" has become an emerging issue in the market. Cash and mobile payments have different strengths and weaknesses and consumers possess different toward two types of payment. Consumer can purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ep85v |