Investigating Consumers’ Trust and Continuance Intention of The Sharing Economy Platform
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === Despite Airbnb’s vibrant prevalence as a sharing economy platform nowadays, few studies have examined the role of trust in Airbnb. However, trust is the primary foundation motiving users to participate in sharing phenomena on Airbnb. To better understand the...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3s36n |