The effect of brand extension strategy on consumers'' purchasing intention
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === In view of the development of multi-brands, whether it will make consumers have confusion about the brand, this study intends to explore the use of multi-brand strategy on the brand''s extended attitude. The reason for choosing Wang Pin is because t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27279k |