Discussing the Determinants of Mobile App Engagement: the Crucial Role of Perceived Usefulness
碩士 === 國立臺北大學 === 國際企業研究所 === 107 === App has become a medium of brand marketing in today's society. In the past few years, the mobile app market has obtained enormous development. Consumers and marketers acquire plenty of benefits from mobile apps. Understanding why and how consumers use a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bk94as |