Continuance engage intention of online games: The Moderating Effect of Subjective Norm and Narcissism
博士 === 國立臺北大學 === 企業管理學系 === 107 === Games are consumer behaviors that exist in the entertainment media industry, and also provide as one kind of communications. Since ancient times game exist in human civilization (Castronova, 2005; Murray, 2006). Motivation is an important factor that contributes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ca75ys |