What makes me look greener? Effect of packaging characteristics of green products on green purchase intention
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Packaging always plays a silent salesperson role in the sales of products in the first contact, especially green products, the customers first impression of product packaging often determines the evaluations of greenness of products. Drawing on theories of proces...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ae4243 |