The influence of corporate green marketing orientation for Online Consumers’ Purchase Intention
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Because green issue has been emphasized and the increase of consumers' awareness of environmental protection, more and more consumers are willing to give priority to green products. With the popularity of the Internet and smart mobile devices, the social med...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ms3cqq |