The Impact of Experiential Marketing on Experiential Value and Consumer Loyalty - The Case of CHANEL
碩士 === 國立臺北大學 === 企業管理學系 === 107 === In the process of product sales, manufacturers can use experiential marketing to enable consumers to get experiential value after real experience of goods and the overall service. The value of the goods and services obtained from the experience process, so that c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xhkdt7 |