The Study of Flow Experience for Museum Exhibition：A Case Study of National Palace Museum
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 107 === The study based on the flow theory, including three visiting flow stages on antecedents, experience and effects, and used structural equation modeling to aims to investigate how experiential marketing and flow experience affect a visitor interacts in the wo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bv4bcr |