A study of processes and difficulties of cause-related sport marketing in Chinese Professional Baseball League
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 107 === Many researchers have involved in studies which are relating to cause-related sport marketing (CRSM) after this concept was mentioned in sport management filed in 2002, Nevertheless, this topic has been rarely seen in Taiwan. This study has three purposes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6xp42z |