A Study of Corporate Sponsorship for Badminton Athletes in Taiwan
碩士 === 國立臺灣師範大學 === 體育學系 === 107 === Corporate sponsorship has been growing rapidly in recent years. Among the sponsor strategies, individual athlete sponsor influences the most and has become the main strategy for brand marketing. However, sponsor conflicts often occur between athletes and corporat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9b4mr |