The Impact of Brand Crossover:A Case of Sparkling Water
碩士 === 國立臺灣師範大學 === 國際時尚高階管理碩士在職專班 === 107 === This research mainly uses market information collection, as well as in-depth interviews with representatives of the co-brands who have actually operated the sparkling water, to explore the considerations of the brand before the crossover joint cooperati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dww54e |