Argument Strength and Product Attribute: The Effect of Mental Simulations on Native Advertising
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 107 === Due to the non-intrusive and low recognition of native ads, the click-through rate is much higher than that of traditional banner ads. However, the number of click-through rate does not mean that consumers are really favored. This study aims to explore whether...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gg2333 |