Exploring the Effects of the Signals on Consumer Trust in the C2C Platform
碩士 === 國立臺南大學 === 行政管理學系碩士班 === 107 === In the context of C2C online shopping, sellers are suggested to provide more powerful signals to gain consumer trust because of information asymmetry. Past studies explored how sellers increase consumer trust from a single-level perspective. However, onlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2shb8c |