Creating Mobile Payment Users Personas: Qualitative and Quantitative Approaches
碩士 === 國立清華大學 === 服務科學研究所 === 107 === It has been known that persona method is used widely in user research. Using qualitative approach in persona development is the most traditional method which helps the industry to focus on user needs and goals. However, the qualitative persona through user obser...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hj6rug |