Effects of Brand Attitude and Brand Equity on Purchase Intention for Private Brand－Story Marketing as a Moderator
碩士 === 國立臺北商業大學 === 國際商務系研究所 === 107 === This study aims to examine the effects of brand attitudes and brand equity on private brand products' purchase intention. This study also measured the moderation effect of storytelling marketing on brand attitude to brand equity as well as the impact of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7pj5p9 |