The Effect of Click and Mortar Value, Relationship Quality and Trust on Purchase Intention : Involvements as a Moderator
碩士 === 國立臺北商業大學 === 企業管理系研究所 === 107 === The rapid development of the Internet has made the original e-commerce B2B, B2C, C2C, C2B and other business models, another new model O2O (clicks-and-mortar), which will lead the online store to offline consumption., and the store displays the store informat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ep2cm |