Research on Advertising Effects of Product Placement in Internet Influencers’ Video Content
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107 === The year, 2016, is known as the starting year of live streaming era, and various live streaming channels, platforms and internet influencers have popped up since that year. Those so-called “micro-celebrities” continue the marketing strategies once applied in t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e829r3 |