Utilizing Push-Pull-Mooring Theory to Explore the Consumer Intention to Switch to Smart Store
碩士 === 國立中山大學 === 資訊管理學系研究所 === 107 === The emergence of smart stores has allowed consumers to make a new choice within existing convenience stores when shopping. However, whether consumers will switch to smart stores as the enterprise expects is the focus of this research. In the past research, are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wf4kr2 |