A barrier or a booster? Apply Augmented Reality to hospitality advertisement in Dubai. Take Rove Hotels for example.

碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 107 === This professional thesis main objective was to analyze the potential benefits of applying augmented reality to the mobile advertisement for the hospitality sector in Dubai, United Arab Emirates. Applying augmented reality technology to the hotel advertise...

Full description

Bibliographic Details
Main Authors: Li-Wen Liu, 劉莉雯
Other Authors: Dr. Shyh-Jer Chen
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/s3252z