| Summary: | 碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 107 === Taiwanese retailing industry is entering the digital era. E-retailing is growing rapidly. Many of retailers cannot help coming after this digital trend. How could Taiwanese retailer grab this trend in order to stand out in this growing market? Further create profit for companies. This research considers service innovation to be a focal factor in contributing to the firm performance. It also proposes that the relationship between service innovation and the firm performance is positively moderated by customer involvement, business partner collaboration, and employment participation in the multi-actor e-tailing ecosystem. Based on the survey research and statistical analysis, the findings first of all, support the positive association between service innovation, through resource liquefication, resource density and resource integration, and the firm performance. Next, the results also indicate that with the interactions between customer involvement, business partner collaboration, and employee participation, service innovation can pose stronger positive impact on the firm performance. This research therefore provides theoretical and managerial implications for e-tailing businesses in Taiwan.
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