A Study of Customer Value Management in Retail Industry- A Case Study of Membership Database in Company M
碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === Customers are essential for enterprises to have long-term operation. Therefore, customers are regarded as intangible asset. The value of customers is not limited to the profit brought in each transaction, but total profit that can get from the relationship wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yxjz7b |