Linking Service Convenience to Utilitarian Shopping Value
博士 === 國立中山大學 === 企業管理學系研究所 === 107 === Based on the Stimuli-Organism-Response framework, current research examines how consumers’ reasons/stimuli (cf. service convenience) for shopping affect their perceived store shopping value (utilitarian), and their ability to regulate their emotional state th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z3bcra |