Exploring the Intention of Consumers to Buy Electric Scooter Based by Environmental Awareness, Brand Image and Perceived Value -A Case of Gogoro

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 ===   In recent years, domestic air quality pollution has become increasingly serious. People's awareness of environmental protection is on the rise. In the state of gradual depletion of energy, if the traditional locomotive can be accelerated to the elect...

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Bibliographic Details
Main Authors: CHANG, JUI-SHAN, 張瑞珊
Other Authors: YU, SUNG-WEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/qenryk