A Study of Consumer's Repurchase Intention in Online Shopping–the Perspective of Expectation Confirmation Theory
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 === With the increasing popularity of smart phone, the type of shopping is driven to be changed. Online shopping has become a part of our daily life. As the number of online stores grows, elevating the willingness of repurchase of customers is a means for selle...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/de9hxe |