Analysis of Affecting Factors on O2O Platform Cognition to Internet Use Intention

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 ===   The O2O (Online to Offline) model is an e-commerce model in recent years. It integrates "online" and "offline" platforms into a series of serial activities. Consumers can simultaneously obtain electronic devices for consumption on onli...

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Bibliographic Details
Main Authors: SU, ZHONG-XUAN, 蘇忠璿
Other Authors: LIN, JEUN-SHENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5g7zsn