Analysis of Affecting Factors on O2O Platform Cognition to Internet Use Intention
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 === The O2O (Online to Offline) model is an e-commerce model in recent years. It integrates "online" and "offline" platforms into a series of serial activities. Consumers can simultaneously obtain electronic devices for consumption on onli...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/5g7zsn |