Study on Relationship among Word-of-Mouth Searching Behavior, Experiential Value, Word-of-Mouth Sharing and Revisiting Willingness at Tai-Yi Red Maple Resort
碩士 === 南開科技大學 === 休閒事業管理研究所 === 107 === The purpose of this study is to research on the relationship among word-of-mouth searching behavior, experiential value, word-of-mouth sharing and revisiting willingness at leisure farm, by using Tai-Yi Red Maple Resort as example. Survey method was used to in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9y8jgb |