Writing Strategies of Print Advertising Copy for Luxury Wrist Watch

碩士 === 國立高雄科技大學 === 文化創意產業系 === 107 === The boutique watch industry originated in Europe. Swiss watches and clocks are especially famous around the world with marketing around the globe. And its print ads often have the extraordinary advantages. This study interprets and analyzes its copywriting str...

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Bibliographic Details
Main Authors: CHEN,YI-YAO, 陳怡堯
Other Authors: TING,HSU-HUI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/m48quf