Exploring the relationship between the online clothing store website design and the consumer purchase intention from the perspective of experience

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === The online shopping e-commerce platform has experienced explosive growth for more than a decade, and the trend of consumers conducting business transactions through the Internet has increased significantly, making the e-commerce industry more prevalent. The p...

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Bibliographic Details
Main Authors: LO, LING-HSUAN, 羅苓瑄
Other Authors: Hsu, Tsuen-Ho
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/tsgvrd