Exploring the Loyalty of Internet Celebirty from the Perspective of Brand

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === In recent years, with the development of smart phones and the popularity of 4G, community platforms have also prosperity. The community media has changed the unit broadcast to the traditional media, and many people are eager to show themselves and interact wi...

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Bibliographic Details
Main Authors: Lee Yi-Hao, 李翊豪
Other Authors: Chien, Shih-Yi
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/wtkqy4