Factors Affecting the Use Intention of Mobile Payment: A Social Cognitive Theory Prospective
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === In recent years, mobile payment has flourished. According to the MIC Research Institute, the number of people with experience in mobile payment use in 2014 was 4.8%. In 2017, it has climbed to 39.7%. In 2018, Taiwan’s mobile payment penetration rate (50.3%)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78u8c9 |