The Effect of Reward Significance on Consumer Shopping Behavior in Gamification
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === In a highly competitive environment of physical retail industry, many physical retailers used reward programs to achieve that they expected consumers shopping behaviors. They invested large amounts of money or the reward on the economic, so it caused that con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47vzfd |