Investigating Factors Influencing Consumers’ Impulsive Buying and Purchase Intention in the Live Streaming Platform - from the Perspective of Perceived Value
碩士 === 國立高雄科技大學 === 資訊管理系 === 107 === In recent years, the emergence of live streaming environment has developed into online shopping for consumers without going out to live shopping interactively through video channels. Many businesses want to promote their own products through live streaming....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hju6k9 |