| Summary: | 碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === Event tourism is recognized as an integrated way of developing and marketing of a destination. This study investigates the influence of participants event experience, destination image, and event satisfaction in event tourism. Through a review of relevant literature, this study explores the relationship between event experience, destination image, and event satisfaction in variety of events. A questionnaire was developed for this quantitative study to examine the hypotheses of this studys framework. A total of 229 questionnaires were collected. SPSS 23 was used to analyze the data. The results show that participants event experience and destination image significantly and positively affect event satisfaction in event tourism. The findings help to strengthen critical knowledge about the role of event experience and destination image in event tourism, suggestions are provided to the stakeholders in event tourism.
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