The Effect of Celebrity Endorsement on Loyalty Intention - High versus Low Involvement Products
碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === The Effect of Celebrity Endorsement on Loyalty Intention — High versus Low Involvement Products This study investigates the effect of celebrity endorsement on loyalty intention through brand attitude and compares the result on high versus low involvement p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6fet5f |