Using Theory of Planned Behavior to Explore the Brand Image, Perceived value, Purchase Intention, and Behavior: Using Imported luxury cars as Examples
碩士 === 國立高雄科技大學 === 財富與稅務管理系 === 107 === This study explores consumers' intention and behavior of purchasing imported luxurious cars. Based on the Theory of Planned Behavior (TPB) proposed by Ajzen (1985), this study examines whether the intention and behavior of purchasing imported luxurious c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p662v |