The Influence of Marketing Strategy on Corporate Performance for Taiwanese Securities Investment Trust Enterprises
碩士 === 國立高雄科技大學 === 金融系 === 107 === The study sample consists of 35 securities investment trust enterprises from the period 2009 to 2017. This paper uses the panel data model to examine the influence of marketing strategy on corporate performance. The empirical results show that both of the product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2j663w |