The Relationship between Brand Image and Consumer Intention of Hair Salon Products– The Moderating Effect of Product Involvement
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === Since the 1980s, beauty salons have prospered in the Taiwan market. Under the market conditions of brands, how should hairdressing companies use their own business methods to maintain a long-term market position. The reasons for attracting consumers to re-consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hkyj8y |