Discussion on Factors Affecting Enterprise Repurchase Willingness - Take the Chinese Yellow Pages customer as an example
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === This study focuses on the Perceived usefulness, Degree of involvement and service quality variables to explore its impact on repurchase intentions. Customer satisfaction is the mediator variable. When selecting empirical samples, the Chinese Yellow Pages enterpr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9q6he9 |