The Impact of Advertising Appeals on Advertising Effectiveness:Advertising Involvement as Moderating Variable
碩士 === 國立高雄師範大學 === 事業經營學系 === 107 === In recent years, the way advertising has spread has changed a lot, from previous advertising and TV advertisements to TV commercials, In terms of information transmission speed, due to the instantaneous characteristics of TV, the transmission speed is faster, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26e2b6 |