The Effects of Social Media as a Tool to Promote Customer’s Purchasing Behaviors: An Evidence in India
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === This study is based on the social media marketing as tool to promote customer purchasing behavior in India. Social media has risen to a great level in India since last few years. According to a survey done by DEI Worldwide in 2008, social media is also us...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jz8989 |